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Privacy Policy

Privacy Policy — EXPOCALL LTD

 

This privacy policy sets out how EXPOCALL LTD uses and protects your personal data when you use our website, www.expocall.ai, or engage with our AI-powered outbound calling and lead qualification services.

 

1. Important Information and Who We Are

 

EXPOCALL LTD is the controller and responsible for your personal data. We are a limited company registered in England (Company No. 17143632) with our registered office at 167-169 Great Portland Street, 5th Floor, London, W1W 5PF.

 

  • Data Protection Officer (DPO): We have appointed a DPO to oversee questions regarding this policy. You can contact them at gdpr@expocall.ai or via post at our London office.

  • Complaints: You have the right to complain to the Information Commissioner’s Office (ICO) (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns first.

 

2. The Personal Data We Collect

 

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped as follows:

 

  • Identity Data: Includes first name, last name, and business title.

  • Contact Data: Includes email addresses, telephone numbers, and business details related to exhibition presence.

  • Technical Data: Includes IP address, browser type, operating system, and interactions with our ROI Calculator.

  • Usage Data: Information about how you use our site and services.

  • Marketing & Communications Data: Your preferences in receiving marketing and a record of any contact via phone, email, or post.

 

3. How Your Data is Collected

 

We use different methods to collect data, including:

  • Direct Interactions: You provide Identity and Contact data by filling in forms on our Site (hosted via Wix Studio) or by corresponding with us.

  • Automated Technologies: We automatically collect Technical Data via cookies and server logs as you interact with our website.

  • Third Parties: We may receive data from analytics providers (e.g., Google) or exhibition organizers.

 

4. How We Use Your Personal Data

 

We only use your data when the law allows us to. Most commonly, we use it in the following circumstances:

 

Purpose/Activity

Type of Data

Lawful Basis for Processing

Supplying Services: To provide AI outbound calling and lead qualification.

Identity; Contact

Performance of a contract.

Exhibition Follow-up: Helping clients maximize ROI by contacting leads while the event context is fresh.

Identity; Contact; Business details

Necessary for our legitimate interests.

Compliance: Maintaining suppression lists for TPS/CTPS compliance.

Contact

Necessary to comply with a legal obligation.

Site Improvement: Analysing use of our Site and ROI Calculator.

Technical; Usage

Necessary for our legitimate interests (to improve our offerings).

Direct Marketing: Informing you of services that may interest you.

Identity; Contact; Profile

Consent OR Legitimate Interest.

 

5. Data Retention

 

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for:

 

  • Contracted Clients: Data is kept for the duration of service and up to six years following termination (per the Limitation Act 1980).

  • Non-Contractual Enquiries: Data is kept for 12 months if no contract is formed.

  • Exhibition Leads: Processed on behalf of clients, these are held for a maximum of 12 months unless a deletion request is made sooner.

 

6. Storage, Security, and Transfers

 

  • Infrastructure: Our site is hosted on Wix Studio, which provides enterprise-grade security and SSL encryption.

  • Location: We prioritize UK-hosted infrastructure for lead data to remain compliant with UK GDPR best practices.

  • International Transfers: If we transfer data outside the UK, we ensure a similar degree of protection is afforded by using specific standard contractual terms approved for use in the UK.

  • Internal Security: Access to data is restricted to employees and partners with a "business need to know".

 

7. Your Legal Rights

 

Under the UK GDPR, you have the right to:

 

  • Request access to your personal data (Subject Access Request).

  • Request correction of inaccurate data.

  • Request erasure of your data ("right to be forgotten").

  • Object to processing where we rely on legitimate interests or for direct marketing.

  • Request restriction of processing your data.

 

To exercise these rights, please contact us at hello@expocall.ai. We try to respond to all legitimate requests within one month.

 

Last Updated: April 2026

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